Teletext on ITV

Utilising the established public perception that a Teletext information service pops onto the TV screen when you press the TEXT button from the days of analogue, Teletext successfully secured such a position in the world of Digital TV with ITV (inc. ITV1, ITV2, ITV3, ITV4 and ITV News) on Freeview and Sky. The main focus of the design for Teletext on ITV was usability, accessibility, and the delivery of relevant content using minimal bandwidth, whilst maintaining commercial viability. These values have been applied cross-platform and cross-application (see Teletext on 4) as the business took opportunity to standardise their suite of iDTV applications, to speed up the development process and create a consistent user experience.